The UAE’s latest cultural landmark, Dubai Frame is an iconic structure that ‘frames’ impressive views of Old and New Dubai, while serving as a metaphorical bridge connecting the emirate’s rich past with its magnificent present. Offering spectacular panoramic views across the city, Dubai Frame celebrates the story of Dubai from its early establishment to its ambitious plans for future development.

The visitor journey at Dubai Frame comprises three distinct experiences designed to represent the past, present, and future of Dubai. Following a brief exhibition on the construction of the monument, guests are welcomed to the ‘Old Gallery,’ a multimedia exhibition charting the city’s rapid transformation from a center for trading and fishing to a thriving modern metropolis, with fascinating insights on Emirati heritage. 3D projections and special effects all contribute to the multi-sensory experience, which brings the sights, sounds and smells of ‘Old Dubai’ to life. A high-speed elevator ride then carries visitors to the Sky bridge level, a 150-meter-high viewing platform with breathtaking 360° views of the city. The historical districts of Old Dubai, including landmark areas such as Deira, Umm Hurair, and Karama are visible to the North, while the gleaming skyscrapers, which characterize the Downtown area of New Dubai can be seen to the South. The spacious viewing gallery incorporates innovative features such as augmented reality screens, which allow visitors to easily identify the city’s various buildings and landmarks. A 25-square-meter transparent walkway that runs along the center of the Sky bridge level completes the experience with a dramatic glimpse of the ground directly beneath the Frame. After going back down the elevator on the other side to the Mezzanine level, visitors are treated to a cutting-edge presentation at the ‘Future Gallery’, where interactive projections and virtual reality technology offer an exciting glimpse into the evolution of the city 50 years from now.